What does it really take to attract great technicians, train them the right way, and build a shop culture that actually keeps them?

In this power-packed episode of Body Bangin’, I sat down with Jason Bartanen, industry educator, trainer, and founder of Collision ProAssist, to break down the real reasons shops struggle with talent… and what the best operators are doing differently.

Jason has trained thousands of technicians across the country. He’s seen what works, what fails, and why some shops keep losing people no matter how much they pay.

This episode is a roadmap for every shop owner who wants to build a team that’s skilled, confident, and loyal.

What You’ll Learn in This Episode:

🔧 Why the tech shortage isn’t about “no talent”. It’s about no development
Jason explains the mindset shift shops must make if they want to build a pipeline of skilled technicians.

📚 The training model top shops use to grow techs internally
And why relying only on “experienced hires” is a losing strategy long-term.

⚙️ The new competencies techs actually need with today’s vehicles
ADAS, calibrations, documentation, and why shops fail when training doesn’t match real workflow.

🧠 How leadership impacts technician retention more than pay
From communication gaps to unclear expectations, Jason outlines the hidden problems that push techs away.

📈 What shops must do now to stay competitive in 2025 and beyond
Practical steps to build structure, improve onboarding, and run stronger production.

Meet Jason Bartanen

Founder of Collision ProAssist, a platform helping shops train technicians, improve documentation, and streamline processes.

🌐 Website: https://www.collisionproassist.com/
🎟 30-Day Free Trial: https://whop.com/backbaytrial
💼 Full Service Access ($40/mo): https://whop.com/backbaypro
💸 Use code “GCIA” or “Micki” for 20% off your first 6 months

🔗 Connect with Jason:
LinkedIn: https://www.linkedin.com/in/jason-b-bartanen-03519935/
Facebook: https://www.facebook.com/bart22972
Collision ProAssist FB: https://www.facebook.com/profile.php?id=61574989843394

👇 Watch the Body Bangin’ Podcast

YouTube: https://www.youtube.com/@BodyBangin
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This episode will challenge how you think about hiring, developing, and keeping great techs, and give you the playbook to start fixing it today.

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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